Blount Library Blog

"Every Product is a Consumer Product": A conversation with Ben Wintner, CEO of Michael Graves Design

On Wednesday, September 20th, please join us from 4:30 to 6:00 pm for a Zoom conversation with Ben Wintner, CEO of Michael Graves Design, one of the leading design practices in the world, on the power of product design methodology.

More so than ever before, people understand the power of the product design methodology to identify, define, and solve a multitude of challenges that transcend the look, feel and function of an object.  Leading entrepreneurs understand the importance of industrial design for physical and digital products alike but often don't know where to begin and how to prioritize within their business models.  We will hear about the importance of design and review examples so that you are able to develop your ideas with these core principles in mind.

One of numerous guest lectures this semester connected with Averett University's course in "Entrepreneurship and Technological Innovation," this conversation is open to any Averett students, staff, and community members who would like to attend.  Seats are available in Blount Library with the class, or you may join the conversation via Zoom.