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"A.I. in Global Sports": A Conversation with Nancy Hensley, Founding Member of Mercury 13

by Jeremy Groskopf on 2023-09-19T08:59:00-04:00 in Business, Library Events | 0 Comments

Hensley photoOn Thursday, September 28, please join us from 4:30 until 6:00 pm for a Zoom conversation with Nancy Hensley, CPO and CMO of Stats Perform, and founding member of Mercury 13.  Mercury 13 is a multi-club ownership group focused on acquiring controlling stakes in women's professional football teams across Europe and Latin America, with the goal of fueling their commercial power to attract a massive, yet underserved, market: female football fans.

During the presentation, we will hear Hensley speak on how professional sports teams around the globe - with crews of performance analysts, data scientists, and data engineers - use analytics and A.I. to grow fan engagement, revenue, and improve their game.

One of numerous guest lectures this semester connected with Averett University's course in "Entrepreneurship and Technological Innovation," this conversation is open to any Averett students, staff, and community members who would like to attend.  Seats are available in Blount Library with the class, or you may join the conversation via Zoom.  (Meeting #: 945 0268 4814; Pass #: 460687)

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