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Business Tutorial

Find Company Information

You can search for company reports by company name or ticker symbol (KO for Coca Coal). Be aware of trade names and logos, and enter company names exactly as they are legally known.

Factiva indexes U.S. publically traded companies, private companies, and international companies. Your search on a name may retrieve more than one match, including subsidiaries of the parent company, or different companies with similar names. The bulk of the financial data is stored under the link labeled "Financial Results." Reports can be downloaded to MS Excel for ease of comparison.

If you do not find the company in Factiva, try Mergent Online, which indexes public, private, and international firms.

Free web sites for Company Financial Information include:

SWOT Analysis

A SWOT analysis (strengths, weaknesses, opportunities, threats) is another way to view a company's standing in its market. In ...

... select the tab "More," then the "Company Profiles" link and enter the company name, or browse the index of companies. Select "Marketline Reports" to view PDF reports.

Market Share Reports

To determine market share for individual companies, search ...

... and type "market share" and the product, for example, "market share and cars" in the search box You can also contact the library reference desk and ask the librarian to consult a print source: Market Share Reporter (HF5410 .M35 2010).