At some point in the 1990s, U.S. radio stations and supporters began celebration National Radio Day on August 20th. Although observance of the day isn't common - and tends to wax and wane even among radio enthusiasts (note that this website dedicated to the day gave up the ghost after 2019) - as a trained media historian I'm always happy to use any excuse to call attention to Averett's archival collections related to mass media.
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Act 1: Who and When
Although it can be easy to assume that academia is too staid and intellectually high-brow to be drawn in by the appeal of popular culture and popular trends, nothing could be further from the truth. One
need look no further than the occasional news-making appearance of a course on Taylor Swift, to see that topics that are trendy in culture are also regularly fodder for academic study.
By the 1930s, one of the hottest topics was the new and booming field of commercial radio. For a few decades before the rise of television, radio was more than the music, talk shows, and news that we associate it with today. In those early years, radio stations would broadcast theater productions, live performances, game shows, and even early dramatic and comedic series - effectively pioneering the business model and scheduling behaviors that broadcast television would adopt by the 1950s. Indeed, numerous early television series' were actually established on radio before they transitioned to television.
In this new media environment, Averett - like presumably many other colleges nationwide - began integrating the trendy topic of radio into its offerings in a variety of ways:
- No later than the 1936-37 school year, the catalogue began promising that students in the senior year of Voice training would take part in several public performances, including an "appearance on radio." This reference to radio appearances would remain in the catalogue for nearly 30 years, finally disappearing in the mid-1960s.
- No later than the 1940-41 school year, the catalogue also started promising radio time to the choirs. That year, the catalogue stated: "During the second semester, the choirs broadcast two morning programs weekly over the radio station which has been set up at the college for that purpose."
- By the 1943-44 catalogue, students in Speech courses also began interacting with radio on a weekly basis. That year the introductory blurb for the Speech department declared that the facilities of WBTM were "used by Averett students for weekly radio productions."
- By the following year, 1944-45, radio made the leap to full-fledged course-work, when "Radio Technique" was added to the curriculum. Although the course was not offered every year, it would remain in the catalogue all the way through the 1977-78 school year. It was popular enough to be a year-long, 6-credit course from the mid-1940s to the mid-1960s. (Although "Radio Technique" was not described as a full-year course in catalogues until 1948, in preserved Averett schedules it appeared in both semesters as early as fall 1946.)
Act 2: Where and What
As evidenced by the Choir entry from 1940 mentioned above, Averett was not simply interacting with radio. An entire room had been converted for radio usage. Unfortunately information is scant, and it is not clear exactly what level of technology was installed on campus - for example, it is never entirely clear if the room was actually able to broadcast live, or if it simply had practice equipment and local recording capabilities. A Chanticleer article from January 1943 specfically mentions a "Speech Studio" as the location for campus radio try-outs; as the technology for such a studio would have used very similar equipment, it is likely that the Speech Studio was intentionally
designed to double as a radio room. The 1940-41 catalog quoted above implies that the radio room could be used to broadcast live (probably by connecting directly to WBTM). A photo in the 1962 view book likewise implies broadcast ability, as the image includes an "On Air" sign, though this image may have been taken at a local station rather than on Averett's campus.
Although most of the actual content the students performed over the radio is now lost to history - a real shame, as it would be very interesting to know how they were managing the workload at a weekly pace in certain years - it would appear that a significant amount of the programming Averett students were creating were short versions of well-known plays. We have Chanticleer student newspaper reports for four separate performances in spring of 1943: The Importance of Being Earnest (Speech Department, mid Feb.), The Singer of Eternal Melodies (Averett Players, Feb. 20), The Spectacles (Averett Players, Feb. 27th), The Violin Maker of Cremona (Averett Players, Mar. 6), and A Norse Folk Tale (Averett Players, May 1). These reports indicate that there were at least nine radio performances that semester alone.
There were at least a few occasions, however, where the students performed little known or even original material. An article from the Danville Bee indicates that, on 16 Oct. 1950 (broadcast at 10pm and, thus, almost certainly recorded rather than live), nine Averett students performed "The Listener's Digest" - a "parody on radio programs" written by students Sam Patterson, T.G. Harper, and Gurdine Link (the first two were male veterans attending on the G.I. Bill; Patterson in particular would continue to be an amateur playwright for the rest of his life). It seems likely, therefore, that a number of the weekly programs - dubbed "Averett College on the Air" in this 1950 news report, and "The Averett College Hour" in an internal memo from 1960 - were not only performed but also scripted by Averett students.
Act 3: Why
While there is no preserved evidence explaining exactly why Averett began its foray into radio, it is likely that the big push for radio education occurred at the behest of Speech and Dramatic Arts instructor Elizabeth Otwell. Otwell joined Averett in the fall of 1935, teaching here until spring 1941, and then returned for a second stint from 1945 to 1952. Otwell was on the faculty when the Voice classes started performing on radio (1936-7), when the choirs started performing on radio (1940-1), and would have been the teacher of "Radio Technique" in all of its known 1940s appearances on the schedule. All told, she was the primary teacher of Speech and Drama for twelve of the first fifteen years that radio was a part of Averett's clubs or curriculum.
Sadly, we have no archived syllabi for the "Radio Technique" course, and thus cannot state for sure what students were being taught. However, Blount Library's circulating collection still contains a copy of Hilliard's Writing for Television and Radio, if you would like to read up on some of the basics of radio production (such as microphone usage, sound effects, etc).
Exeunt
For a campus that never experimented with the full-scale 'college radio' that has kept the medium alive on other campuses, the end of radio instruction at Averett came in a predictable way. By the 1978-79 school year, decades after television had effectively supplanted radio, it had become impossible for the school to continue to justify a course focused exclusively on radio. "Radio Technique" was thus dropped in favor of a course on "Broadcasting" (which allowed for some educational continuity by combining radio education with television education). By the 1970s, it was increasingly common for Averett to use radio for faculty and staff programming (the "Averett College Scholarship Quiz" and "Current Issues Forum" most notably) rather than as a student educational tool. By this point, the era of student-radio at Averett was over, likely many years after most students had ceased to be particularly interested as the zeitgeist had long since abandoned radio for newer technologies.

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